“Every project is a prototype for another version in the future.”

Viewpoint in the Fog

We’re thrilled to share something special from Postalco: a new book by founders Mike and Yuri Abelson, released this September by BON BOOK. Viewpoint in the Fog is part reflection, part guide — an exploration of creativity, craftsmanship, and the chaos of everyday life.

About the Book

In their introduction, Mike and Yuri describe the act of creating something new as “moving forward through dense fog.” It’s an image that feels instantly familiar: that mix of uncertainty and momentum that comes with any creative act.

The book shines a light on Postalco’s philosophy of “thinking through the body” — designing through physical acts of making. From notebooks to furniture, their tools always grow from curiosity and function, expanding into all areas of daily life.

Creativity and Chaos

When Mike first told us about the book, he mentioned how much it grew from conversations with friends who are both creatives and parents. Too often, he said, that part of life gets cut out of the conversation about creative work. But for them, the chaos and demands of everyday life aren’t separate from the design process — they’re part of it.

That honesty feels rare and refreshing. And for us at Misc, it resonates deeply. Creativity, daily life, family, business — it’s all tangled together. Viewpoint in the Fog is a thoughtful, generous attempt to capture that truth.

Celebrating Together

To celebrate the release, we’re excited to host a Postalco drink with Mike Abelson here at Misc Store — a chance to meet Mike, hear more about the book, and raise a glass together. Open to everyone, with a few playful touches like cotton candy and cloudy drinks for kids (and the young at heart).

Misc Store, Elandsgracht 59, Amsterdam
Friday, September 12th
15:00 – 18:00

Alongside the drink, we’re teaming up with our friends at Hiyoko for a small workshop for kids and parents, inspired by the book’s themes of curiosity and making. It’s a playful, hands-on way to connect with the ideas in Viewpoint in the Fog.

Misc Store, Elandsgracht 59, Amsterdam
Sunday, September 14th
Session 1: 12:30 – 13:15
Session 2: 14:30 – 15:15

Age: 5 years and up
Format: Parent & child workshop — please make sure one parent or caretaker joins to assist the child (due to space limits, only one adult per child).
Fee: €30 (incl. kite kit to take home)

Spots are very limited — only 4 Parent - Child duo's per session — so if this sounds like you, keep an eye on our channels for sign-up details.

Explore More

Viewpoint in the Fog will be available from September 1st, 2025. You’ll find it here at Misc, alongside our extensive Postalco collection — from notebooks and calendars to Snap Pads and bags.