hibi introduces a new collection of their 10 Minute Aroma incense with a range of garden scents — inviting us to an imaginary garden. Surround yourself with scents of refined elegance, subtle sweetness and the freshness of blooming flowers in spring.

Mimosa is like a flower that tells the coming of spring — to feel happy being wrapped with its gentle sweetness that reminds us of twinkling sunlight.

Japanese Wisteria has a fragrance of refined elegance with a touch of Japan. This flowering plant graces arbors and trellises all over Japan and has been read in tanka poems from old times.

Peony has a fresh and sweet fragrance that adds splendid colours to your living space — these elegant flowers bloom in full glory like a noble queen.

hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you will keep hibi incense around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.