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About Greeting Life Inc.

At Misc. Store, we’re drawn to objects that carry meaning — pieces that quietly enrich the everyday and make small moments feel special. Few things embody that spirit as beautifully as the paper goods from Greeting Life Inc., a Japanese company that has been creating thoughtful stationery since 1985.

Greeting Life was founded on the belief that sharing heartfelt feelings is one of the most precious human experiences. Through their greeting cards, calendars, journals, and other carefully crafted paper items, they have been helping people all over the world connect with their loved ones for nearly four decades.

Each holiday season, over a million Greeting Life cards find their way into the hands of customers — chosen not just as products, but as vessels for emotion. What sets the company apart is its combination of timeless Japanese design sensibilities with creative collaborations, both with domestic artists and international illustrators. This balance of tradition and innovation has made their collections truly distinctive, appealing to those who appreciate paper goods that feel both personal and unique.

Greeting Life’s values also extend beyond design. The company contributes a portion of its proceeds to organizations such as Médecins du Monde and the World Wildlife Fund, reflecting a commitment to making a positive impact that reaches further than their products alone.

 

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OPENING HOURS

Monday - Saturday
10.30 - 18.00

Sunday
12.00 - 18.00


ADDRESS

Elandsgracht 59, Amsterdam

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Misc Store supports
climate change solutions
& plants a tree for every order

Importing from countries as far as Japan & shipping worldwide has more of an impact than we would like.
That is why we plant a tree for every order + we plant an additional 2 trees each day.

Furthermore, we offset the individual carbon footprint of our staff, including travel per individual under 8,000 km by car or 2 short-haul return flights annually, by funding climate change solutions through Ecologi.

Investing in projects focused on carbon avoidance is not the same as simply buying carbon offset certificates, that is why we have chosen to work with Ecologi.

Read more →

Climate projects supported by Misc Store

Using waste biomass to produce electricity in Chile

Small scale onshore wind in India

Protecting lowland peat forest in Indonesia

Producing electricity from solar energy in Vietnam

Protecting and restoring forests in Papua New Guinea

40+ more