hibi's 10 Minute Aroma Oak Moss has the fragrance of moss growing gently on oak trees of a deep forest, taking you to a mysteriously warm and sober world. This pack counts 30 matchsticks and a non-flammable mat. It fits easily in your palm and the incense can be...

hibi's 10 Minute Aroma Oak Moss has the fragrance of moss growing gently on oak trees of a deep forest, taking you to a mysteriously warm and sober world. This pack counts 30 matchsticks and a non-flammable mat. It fits easily in your palm and the incense can be lit without the need for a lighter. We recommend using the provided anti-flammable mat, even if you pair it with a ceramic plate like we do.

hibi's 10 Minute Aroma Oak Moss is part of hibi's Deep Collection, together with Cedar Wood and Ambergris. These three aroma's form a collection of more masculine incense fragrances — a bit more deep, dramatic and authentic.

At Misc Store we also carry the small box, counting 8 matchsticks. 

hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you will keep hibi incense around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.

Details

Measures 7,2 x 6 x 3,2 cm (packaging)
Counts 30 incense matchsticks
Includes non-flammable mat
Made from incense powder and washi pulp
Made in Japan

hibi x Misc Store Amsterdam

hibi's story starts with two traditional industries in the Hyogo Prefecture of Japan; matches and incense — the incense of Awaji Island and the matches of Harima.
These two traditional industries first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match, and was followed by 3 years of trial and error. As Japanese incense is generally very brittle, a clever solution had to be created. A precise recipe of incense and washi pulp was developed: an aromatic product with properties of strength and fragrance, which does not break even when struck like a match.

The names of products and packaging were developed to convey the sensibility of today’s Japan. All those things were ‘designs’ to create a new way of enjoying fragrance.