The incense of Awaji Island and the matches of Harima:
These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.
The names of products and packaging were developed to convey the sensibility of today’s Japan.
All those things were ‘designs’ to create a new way of enjoying fragrance.
The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.
We’re proud to carry hibi and present it to our customers in the Netherlands and internationally via our shop online.
To see and smell hibi in person, please visit our store in Amsterdam.
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Misc Store supports
climate change solutions &
plants a tree for every order
Importing from countries as far as Japan & shipping worldwide has more of an impact than we would like. That is why we plant a tree for every order + we plant an additional 2 trees each day.
Furthermore, we offset the individual carbon footprint of our staff, including travel per individual under 8,000 km by car or 2 short-haul return flights annually, by funding climate change solutions through Ecologi.
A selection of these climate projects are shown here.
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Climate projects supported by Misc Store
Using waste biomass to produce electricity in Chile