10 Minute Aroma Japanese Cypress
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hibi 10 minute aroma started with a match factory and an incense factory on a mission: to create a new product from two Japanese crafts. The result is a collection of unique incense matchsticks that will refresh your mind and your house.
A pack of 10 Minute Aroma Japanese Cypress counts 8 matchsticks and a non-flammable mat. It fits easily in your hand palm and you can light your incense without the need for any lightning device.
We recommend using the provided anti-flammable mat, even if you use another container, such as a ceramic plate like us.
Counts 8 incense matchsticks
Packaging measures 5,8 x 5,8 x 1,9 cm
Includes non-flammable mat
Made in Japan
No wood; made of incense powder and washi pulp
Large boxes counting 30 incense matchsticks also are available at Misc
According to hibi, the Japanese Cypress incense matchstick has fragrance of trees enveloping your mind with a nostalgic serenity. Use this to soothe a restless mind and for more clear thoughts.
hibi's Japanese Cypress is part of hibi's Japanese fragrances, a collection of scents that celebrates Japanese traditional incense. The scents are not necessarily scents that are native to Japan, like Sandalwood and Cinnamon. However, they represent ingredients commonly used and loved in Japanese traditional incense.
hibi 10 Minute Aroma; the story
The hibi story starts with two traditional industries in the Hyogo prefecture of Japan; matches and incense. Before hibi was introduced in 2015, there was a 3,5 year period of trial and error where the two industries experimented and shared knowledge. Their main starting point was the idea that incense could be lit in the same way we strike a match. As Japanese incense is generally very brittle, a clever solution had to be created. A precise recipe of incense and washi pulp was developed, creating solid sticks with the exact amount of incense to have a perfect intense scent for 10 minutes. It may look like an ordinary wooden match, but it is definitely not.
Our hibi factory tour
In June 2019, we were so lucky to visit the hibi factories. Here, we learned more about the brand, their factories and what it takes to produce a match (and at these large the volumes!). On instagram there is a small highlighted story about it within our Japan 2019 trip. We are working on our blog to show you more.In June 2019, we were so lucky to visit the hibi factories. Here we learned more about the brand, the factories and what it takes to produce a match (and the volumes!). On instagram there is a small highlighted story about it within our Japan 2019 trip, and we are working on our blog to show you.
The incense of Awaji Island and the matches of Harima:
These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.
The names of products and packaging were developed to convey the sensibility of today’s Japan.
All those things were ‘designs’ to create a new way of enjoying fragrance.
The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.
We’re proud to carry hibi and present it to our customers in the Netherlands and internationally via our shop online.
To see and smell hibi in person, please visit our store in Amsterdam.
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Misc Store supports
climate change solutions &
plants a tree for every order
Importing from countries as far as Japan & shipping worldwide has more of an impact than we would like. That is why we plant a tree for every order + we plant an additional 2 trees each day.
Furthermore, we offset the individual carbon footprint of our staff, including travel per individual under 8,000 km by car or 2 short-haul return flights annually, by funding climate change solutions through Ecologi.
A selection of these climate projects are shown here.
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Climate projects supported by Misc Store
Using waste biomass to produce electricity in Chile