In collaboration with TRAVELER’S COMPANY, hibi launches their 10 Minute Aroma incense with a line-up of three special edition scents: tea tree, geranium and hinoki. Reissued in...

In collaboration with TRAVELER’S COMPANY, hibi launches their 10 Minute Aroma incense with a line-up of three special edition scents: tea tree, geranium and hinoki. Reissued in signature TRAVELER'S COMPANY style and especially designed 'FOR TRAVEL' by the popular stationery brand, this collaboration was created to accompany travelers and their notebooks on any adventure.

The 10 Minute Aroma Hinoki x TRAVELER'S Airline has the fragrance of trees enveloping your mind with a nostalgic serenity. Use this to soothe a restless mind and for clearer thoughts. Inside feature 5 incense match sticks and a non-flammable mat.

Each incense match stick can be lit using the brown stroke included on the inner packaging. Carefully light the match at a 45 degree angle while holding it at its mid-point to avoid breakage. Once the match is ignited, hold it slightly below horizontal and wait until the flame has reached the incense and goes out naturally. Place it on the included non-flammable mat on top of its silver cardboard paper and enjoy your 10 Minute Aroma.

Please note: do not place the mat without the silver cardboard, as tar will stick to surfaces underneath.

Exclusively sold at TRAVELER'S FACTORY stores in Japan, TFA USA online shop and selected Partner Shops, including Misc Store Amsterdam. Shipping internationally.

Details

Measures 5,8 x 5,8 x 1,9 cm (packaging)
Counts 5 incense match sticks
Includes non-flammable mat
Made from incense powder and washi pulp
Made in Japan

hibi x Misc Store Amsterdam

hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you will keep hibi incense around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.

hibi's story starts with two traditional industries in the Hyogo Prefecture of Japan; matches and incense — the incense of Awaji Island and the matches of Harima.
These two traditional industries first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match, and was followed by 3 years of trial and error. As Japanese incense is generally very brittle, a clever solution had to be created. A precise recipe of incense and washi pulp was developed: an aromatic product with properties of strength and fragrance, which does not break even when struck like a match.

The names of products and packaging were developed to convey the sensibility of today’s Japan. All those things were ‘designs’ to create a new way of enjoying fragrance.