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hibi

10 Minute Aroma Cedar Wood

€ 12,00
hibi 10 minute aroma started with a match factory and an incense factory on a mission: to create a new product from two crafts. The result is a collection of incense matchsticks.

A pack of 10 Minute Aroma Cedar Wood counts 8 matchsticks and an inflammable mat. It fits easily in your hand palm and you can light your incense without the need for any lightning device.

According to hibi, Ceder Wood's scent is awakening your inner-strength. It features a cool fragrance of woods, reminding your of the crisp air of a cedar forest.

hibi's Ceder Wood is part of hibi's Deep Collection,...
hibi 10 minute aroma started with a match factory and an incense factory on a mission: to create a new product from two crafts. The result is a collection of incense matchsticks.

A pack of 10 Minute Aroma Cedar Wood counts 8 matchsticks and an inflammable mat. It fits easily in your hand palm and you can light your incense without the need for any lightning device.

According to hibi, Ceder Wood's scent is awakening your inner-strength. It features a cool fragrance of woods, reminding your of the crisp air of a cedar forest.

hibi's Ceder Wood is part of hibi's Deep Collection, a collection of more masculine incense fragrances, a bit more deeper, dramatic and authentic.

hibi 10 Minute Aroma; the story


Before hibi was introduced in 2015, there was a period 3,5 years of trial and error. The precise recipe of incense and washi pulp, so a matchstick would be hard enough, and would have the exact amount of incense to have a perfect intense scent for 10 minutes. Made in Japan, in the Hyogo prefecture.

Japanese incense is very brittle. The incense sticks from hibi has a little washi pulp in it, making the matches just hard enough to strike. It may look like an ordinary wooden match, but it is definitely not.

Our hibi factory tour


In June 2019, we were so lucky to visit the hibi factories. Here we learned more about the brand, the factories and what it takes to produce a match (and the volumes!). On instagram there is a small highlighted story about it within our Japan 2019 trip, and we are working on our blog to show you.
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About hibi

The incense of Awaji Island and the matches of Harima:
These two traditional industries of Hyogo Prefecture first encountered each other in 2011. The collaboration started with the idea of an incense that could be lit like striking a match and was followed by 3 years of trial and error., An aromatic product with properties of strength and fragrance was developed, which did not break even when struck like a match.

The names of products and packaging were developed to convey the sensibility of today’s Japan.
All those things were ‘designs’ to create a new way of enjoying fragrance.

The brand name hibi means ‘day to day’, or daily, in Japanese. It was given with the hope that you would keep it around you every day and freely enjoy its fragrance, matching each day’s mood or occasion. The logo’s design combines two of the Chinese character ‘日’ (day) set next to each other.

We’re proud to carry hibi and present it to our customers in the Netherlands and internationally via our shop online.
To see and smell hibi in person, please visit our store in Amsterdam.

 


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10 Minute Aroma Cedar Wood

10 Minute Aroma Cedar Wood

€ 12,00