hibi 10 minute aroma started with a match factory and an incense factory on a mission: to create a new product from two Japanese crafts. The result is a collection of unique incense matchsticks that will refresh your mind and your house.

A large box of 10 Minute Aroma Oak Moss - Large Box counts 30 matchsticks and non-flammable mat. It fits easily in your hand palm and you can light your incense without the need for any lightning device.

Details:
Counts 30 incense matchsticks
Packaging measures 7,2 x 6 x 3,2 cm
Includes non-flammable mat
Made in Japan
No wood; made of incense powder and washi pulp

According to hibi, Oak Moss is a fragrance of miss growing gently on oak trees in a deep forest. It takes you to a mysteriously warm and sober world. Oak Moss is part of hibi's Deep Collection, a collection of more masculine incense fragrances, a bit more deeper, dramatic and authentic.

Misc-store carries the entire scent library from hibi. Amongst our favorites are Cedar Wood, Japanese Cypress, and Citronella (for mosquito free park and garden sessions).

hibi 10 Minute Aroma; the story

The hibi story starts with two traditional industries in the Hyogo prefecture of Japan; matches and incense. Before hibi was introduced in 2015, there was a 3,5 year period of trial and error where the two industries experimented and shared knowledge. Their main starting point was the idea that incense could be lit in the same way we strike a match. As Japanese incense is generally very brittle, a clever solution had to be created. A precise recipe of incense and washi pulp was developed, creating solid sticks with the exact amount of incense to have a perfect intense scent for 10 minutes. It may look like an ordinary wooden match, but it is definitely not.

Our hibi factory tour

In June 2019, we were so lucky to visit the hibi factories. Here, we learned more about the brand, their factories and what it takes to produce a match (and at these large the volumes!). On instagram there is a small highlighted story about it within our Japan 2019 trip. We are working on our blog to show you more.

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