Areaware is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. Be it for the home, kitchen, office or toys: their goal is to create thoughtful products that inspire an emotional response. Like their wooden gorilla, bear, elephant and the diamond box. They like to think they have a good sense of humor and that their objects are poetic. Areaware wishes to create a forum for young and local talent and together become a strong voice for American design. They believe that appreciation for beauty is central to what it means to be alive and want to embody this principle in even the simplest things.